Tomorrow morning, the doors open.
Six formulations.
Three sizes.
Countless decisions, revisions and second guesses.
What began as an idea is finally ready to leave our hands and find its way into yours.
Before that happens, I want to thank you.
For reading these letters.
For following along.
For the encouragement, questions, suggestions and patience.
Most of all, for the trust.
Every new brand asks people to take a leap before it has earned the right to ask. There are no years of reviews behind us. No legacy. No reputation built over decades.
Only a belief that if something is made with care, precision and integrity, people will feel the difference.
Many of you chose to believe that before we had the chance to prove it.
I don't take that lightly.
Tomorrow, we begin earning that trust.
Thank you for being here at the start.
— Reetu Singh
Founder, House of Riana
